Kenichi Ohmae's "The Borderless World"

Paper Summary:

This paper presents a critical review of Kenichi Ohmae's book, "The Borderless World: Power and Strategy in the Interlinked Economy ", explaining that the main purpose of the book is to illustrate the benefits of globalization by highlighting the role played by multi nationals in creating and distributing choices. The writer goes on to offer her opinion of the book and what she believes are its numerous weaknesses. In the conclusion of the paper, the writer does acknowledge that the book has some strengths, but they appear only after Ohmae becomes sensitive to the fact that not all of his readers are running large global firms and thus require only sound advice to enhance their performance in the global economy.

From the Paper:

"Some of the concepts, as I mentioned earlier, are so trite that the reader may wonder why would someone with the experience and expertise of Ohmae bother to mention them in his book. For example, don't we already know that a good strategy should be based on "painstaking attention to the needs of the customers" and "close analysis of a company's real degrees of freedom in responding to those needs." "

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