Joe Mcginniss' "The Selling Of The President"

From the Paper:

"When Joe McGinniss published his The Selling of the President 1968 in 1969, he shocked the reading public with his expose of how a political campaign was won by the "media manipulators." It was McGinniss's contention that Richard Nixon was marketed as the chief executive for the United States just like Madison Avenue would sell a package of cigarettes. In fact, the original dust cover of the book had that very image: the new president's face on a tobacco pack. It is the thesis of this paper that McGinniss was correct in his assertions, and that the 1968 campaign forever changed the way in which Americans judged and voted for presidential candidates.

McGinniss starts his book off with an epigraph from Nixon himself: "When style and charisma connotes the idea of ... "

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