"Guts" on Business Success

Paper Summary:

The paper looks at the book "Guts: Companies That Blow the Doors off Business-As-Usual" that contends that by empowering workers to build the brand and by making them far more than just satisfied, companies will make more money from reduced turnover. The paper examines several reviews of the book and explains the book's concept of strategic leadership, strategic hiring and of successful businesses one can emulate.

From the Paper:

"The concept of strategic leadership is alive and well throughout this book. This is a thoroughly relevant book vis-a-vis strategic leadership in business. Leading a company in today's global and highly competitive market requires forward thinking and the ability to link the various components of an organization into a strong culture that absolutely believes in taking chances rather than settling for the old ways of doing things. The authors have examined a number of successful businesses - where management had the "guts" to step out of the box and design a strategy that makes employees feel important and loved - including Southwest Airlines (which they also featured in Nuts, their first book), Whole Foods, Starbucks, and many more."

Sample of Sources Used:

• Elsen, Carol J. (2003). Guts! Companies That Blow the Doors Off Business-as-Usual. LibraryJournal, 128(20), p. 134.
• Freiberg, Kevin, & Freiberg, Jackie. (2004). Guts! Companies That Blow the Doors Off Business-As-Usual. New York: Doubleday.
• Hendricks, Mark. (2004). Don't be a hero? Not if this book has anything to say about it. Entrepreneur, 32(3), p. 29.
• Rivenbark, Leigh. (2004). Guts! HRMagazine, 49(7), 137-139

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