Gung Ho!

Paper Summary:

The paper examines the book, "Gung Ho! Turn on the People in any Organization." The paper explains that it is evident that author Ken Blanchard is offering business advice in the form of simple parables that demonstrate how to motivate people to be productive at work. The paper describes the theme and content of this book as centered around the actions and reactions of Peggy Sinclair and Andy Longclaw, who are portrayed as managers at a company that is close to going out of business.

From the Paper:

"In summarizing the book, "Gung Ho! Turn on the People in any Organization," it is evident that author Ken Blanchard is offering business advice in the form of simple parables that demonstrate how to motivate people to be productive at work. The theme and content of this book are centered around the actions and reactions of Peggy Sinclair and Andy Longclaw, who are portrayed as managers at a company that is close to going out of business. Peggy and Andy are Gung Ho managers because they are determined to introduce changes that will not only save the company, but save their town as well. Through them, Ken Blanchard (1997) offers advice to his readers in the form a concept called, "The Spirit of the Squirrel." This concept holds that people need to be reassured that they are making a difference in the world."

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