Electronic Marketing

Paper Summary:

This paper analyzes the book "Electronic Marketing: Integrating Electronic Resources into the Marketing Process", which was written by Joel Reedy and Shauna Schullo and published by Thomson in 2004. The paper suggests that this book is an excellent source for business people and general readers who are interested in learning about electronic marketing and related e-commerce issues.

From the Paper:

"Electronic Marketing: A Book Summary Electronic Marketing: Integrating Electronic Resources into the Marketing Process was written by Joel Reedy and Shauna Schullo and published by Thomson in 2004. This book is an excellent source for business people and general readers who are interested in learning about electronic marketing and related e-commerce issues. Six chapters are particularly useful and informative, and require extended examination and discussion. In the chapter, Introduction to the Resources of Electronic Marketing, the authors examine why electronic marketing has expanded so rapidly over the past ten years."

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