This paper summarizes and reviews the book "The Long Tail" by Chris Anderson, a book that emphasizes how much technology has advanced in recent years. The paper relates Anderson's points in his book, that people are finding their own identities through the window of the Internet and that the Internet has enabled smaller industries to come of age at the fraction of the cost of larger companies that have been around for a while. The author also discusses Anderson's theory of "democratizing production", the personal power of moviemaking on an everyday personal computer and comments that "The Long Tail" is a very positive and informative tool for those who would take the time to read it.
From the Paper:
"Today, in the new world of internet surfing and buying gifts online, we have forgotten what it was like to watch HBO on channel 4, or to observe a record turn as it actually plays music. Virtually no one shops for his or her birthday or Christmas gifts at the mall; it is all done right from the comfort of home. The perks compliment online discounts have made shopping for items other than groceries obsolete. How many people get fed up with everyday constraints such as weather or traffic and go online shopping to purchase or set up a wish list?"
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