'FedEx Delivers'

Paper Summary:

This paper takes a look at Madan Birla's book, 'FedEx Delivers'. The book takes an in-depth look at the Federal Express Company (FedEx). According to the paper, the book reports that Federal Express is a company that has based its reputation and its success on innovation and performance. The paper further discusses how the creation of the company itself was an example of entrepreneurial innovation, and the company has continued in this vein since and has responded to competition by developing new and better methods for meeting the needs of its customers.

Outline:
Introduction
Federal Express
Innovation and Creativity
Ongoing Innovation and Employees
Conclusion

From the Paper:

"The company started operations in 1973 with a shipment on 14 small planes to 25 cities, becoming the first transportation company dedicated to overnight express package delivery. By 1973, the company was delivering more than five million packages a day to 215 countries around the world. Revenues increased from $6 million in 1973 to more than $24 billion in 2004."
"Birla essentially finds that FedEx created a new industry, one that produced various competitors such as DHL, while Fed Ex continued to grow and become the key player in this new industry. The stock price has increased along with the company, and the company moved from a U.S. operation to a worldwide operation in a relatively short time."

Sample of Sources Used:

• Birla, M. (2005). FedEx delivers. New York: John Wiley & Sons.
• Boynton, A. C., Victor, B., & Pine, B. J. II (1993). New competitive strategies: Challenges to organizations and information technology, IBM Systems Journal, 32, 40-64.
• Daft, R. L., 1996, Organization theory and design (4th ed.), St. Paul, Minnesota, West Publishing Company.
• FedEx takes off into electronic research (1995, March 22). Business Perspectives, 5.
• Hamel, G. & Prahalad, C. K. (1991, July-August). Corporate imagination and expeditionary marketing, Harvard Business Review, 69, 81-92.

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