Abstract This paper discusses franchising. The paper examines the business of the BodyShop. The paper suggest methods for conducting additional research.
From the Paper "Franchising offers entrepreneurs the opportunity to start a new business without all of the risks of beginning a company on one's own. With a franchise relationship, the franchisor shares risk with the franchisee or the franchisor has an interest in working to ensure the success of the franchisee and marketing support is typically one of the most important areas of assistance that franchisees receive from their franchisors. The challenge to would-be franchisees is to find ..."
Abstract Evaluates the franchise environment at the BodyShop, and methodology for conducting additional research. Challenges to franchises. Market support. Asian market.
From the Paper Evaluation of Franchise Opportunities with the Body Shop Introduction Background of the Problem Franchising offers entrepreneurs the opportunity to start a newbusiness without all of the risks of beginning a company on one's own With a franchise relationship the franchisee shares risk with thefranchisor the franchisor has an interest in working to ensure the successof the franchisee and marketing support is typically one of the mostimportant areas of assistance that franchisees receive from theirfranchisors The challenge to would-be franchisees is to find
Tags:Bodyshop, literature review. franchise, Asian, Market
Abstract This paper examines the concept of global marketing using the success of the BodyShop as its prime example. Global marketing is compared to international marketing. The history of the BodyShop is described also in terms of their approach to social responsibility.
From the Paper "Global marketing is the means by which the international market potential can be tapped. Global marketing uses a single marketing scheme to sell products worldwide. International marketing on the other hand is a marketing program is tailored to suit the needs of each individual country. Global Marketing expands the horizons of a company by allowing the products manufactured by that company to be sold world wide thereby increasing sales revenue and improving cost efficiency."
This paper performs a SWOT analysis and reviews the internal and external environments of The BodyShop International, a cosmetic company that has a mandate to support social marketing.
Abstract This paper explains that, in addition to making a profit, The BodyShop International gears its cosmetics business activities towards supporting community trade, defending human rights, activating self-esteem, trying to protect the planet, fighting against animal testing and supporting its own charity called The BodyShop Foundation. The author points out that, after a period of slowed growth in the 1990s and increased competition, The BodyShop established a new strategy of increased investment in marketing and promotion at the store level. The paper reveals that the industry growth is occurring in Africa and Asia where The BodyShop has a huge market share; however, changes in the political, economic or social climate in these countries will affect the BodyShop's overall demand since some of these countries have volatile environments.
Table of Contents
Internal Environment
Business History and Operations
Business Concept and Mission Statement
Functional Products/Services
Product Marketing
Sales/Profit Profiles
External Environment
Industry: Major Competitors
Competitors
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
From the Paper "The three major competitors are Alliance Boots, Bath and Body Works, and Estee Lauder. Alliance Boots is a British based company with approximately seventeen percent (17%) market share of the British market. It is the largest pharmacy chain in Europe and is a serious competitor in the cosmetic market for The Body Shop. Bath and Body Works is a subsidiary of intimate brands and enjoys a one point nine percent (1.9%) share of the bath and shower market in the United States. The company is a competitor to the Body Shop since its sells natural body and hair care products as well as personal care products and fragrances."
Abstract This paper examines The BodyShop cosmetics stores as an example of branding and marketing. The company's attempts to position itself as socially responsible are outlined, and criticized. The contradiction between marketing luxuries and claiming to be socially responsible are explored also.
Abstract This report addresses the corporate strategy used by The BodyShop company in accordance with the demands of the strong need for strategic management at all levels of an organization, especially the top level managers. In examining the corporate strategy, the paper also looks at its history, gives an overview of the cosmetics and accessories industry and discusses its future strategy.
From the Paper "In 2004, the Body Shop's revenues were just under $712 million and have been regularly achieving annual growth rates of over eighteen percent. The company now has almost six thousand employees and as an employer, the rate of new job creation has been just under seven percent annually. The founders of the company have clearly demonstrated a dedication to the leadership, culture, and motivational aspects of the company and the new leadership has been wise to follow."
Abstract This study examines the "globalization" of the body care industry, with a special focus on the BodyShop and its efforts to establish a vital presence in the Kingdom of Thailand.
Literature Review
Research Method
From the Paper "We live in a global world. Technology, in particular television and the Internet, link together different peoples. They cross the barriers of oceans, mountains, and political frontiers. The decisions that governments make, the actions of environmental activists, and the marketing campaigns of large corporations affect hundreds of millions across the Planet. Time was when a retail operation consisted of a privately-run neighborhood store. The storeowner knew, and interacted with his customers. Goods and services were provided locally. Only rare or unusual objects needed to be imported from far away. The high costs of transportation and communication guaranteed that the horizons of our daily lives extended little further than the distances traversed by long familiar roads and byways. Today, however, a fashion retailer can manufacture a man's suit in Malaysia or Thailand; ship it to New York, Los Angeles, London, or Paris, and sell it in the local mall for less than the fabric alone would cost the local tailor. Style too, cross international boundaries. Tastes and customs that were once the preserve of a few are now the delight of many. Asian consumers demand the same kinds of sneakers and shoes, lipsticks and creams, perfumes and soaps as their peers in the United States and the United Kingdom. A company like the Body Shop ? seller of a complete range of skin and hair care products ? sees its potential market as global in extent."
Abstract This paper examines the "globalization" of the body care industry, with a special focus on the BodyShop and its efforts to establish a vital presence in the Kingdom of Thailand. It discusses whether the Thai consumer is susceptible to same kind of marketing as the typical western consumer.
From the Paper "All over the world, traditional ways-of-life are fast disappearing. Modern industry dramatically changes social relationships in any country to which it comes. Cultures are turned upside down. Much as the Body Shop, and Bath and Body Works, are themselves examples of the pervasiveness of Western consumer goods, they are also emblematic of a general Westernization of attitudes and cultural constructs. As non-Western peoples shed their traditional costumes and modes of adornment, in favor of "Papaya Body Butter," "Satsuma Splash," and ten milliliter bottles of "Calm Water Home Fragrance Oil," they also adopt Western attitudes toward family, gender roles, parent-child relationships, and significantly in many places, assume a far more secular worldview. "
Abstract This paper compares and contrasts online shopping with traditional shopping. The paper discusses the similarities and contrasts the difference of each type of shopping. It contends that in spite of its advantages, online shopping has still drawbacks in terms of accessibility, security issue and look-and-feel feature of shopping and that is why online shopping falls behind traditional market systems.
From the Paper "Watson defines online shopping as the use of computer technology to purchase products from retailers and/or stores ..."
Abstract This paper examines and analyzes the role of the shopping mall in modern American life using five readings on the topic. The paper looks at reasons for the shift from Main Street, America to the large shopping mall, citing the creation of a special place and the artificial sense of community as possible factors. The paper also looks at the issue of community versus commerce as well as how malls help fill the emotional needs of shoppers.
From the Paper "For many years the center of retail commerce in the United States was Main Street-the central street in most small towns. Main Street was also the metaphor for small town community life. Parades, festivals picnics, town meetings and social interaction happened in the hustle and bustle of Main Street, as individuals came together to shop, conduct their civic affairs and enjoy their leisure time. In the post World War II era, Main Street evolved into suburbia where sprawling bedroom..."
Abstract This paper offers a brief business plan for a small sports autograph and card shop, including an a website for selling the same merchandise and providing information about the sports collectibles market.
From the Paper "This business will operate a retail store selling sports autographs memorabilia and trading cards. In addition the company will have an online Web site for selling the same merchandise and for providing information about the sports collectibles market..."
Tags: small business plan, sports autograph & card shop, marketing plan
Abstract This paper discusses the market opportunities for biodegradable shopping bags in Nova Scotia. It analyses the strengths, weaknesses, opportunities and threats (SWOT) of biodegradable bags, as well as reusable bags and plastic bags, in order to identify the key internal and external factors that need to be taken into consideration when analyzing where the biggest market opportunities lie. The paper includes the complete text of the proposed Bill 390 (which will prohibit the distribution of non-biodegradable plastic bags), as well as presentation slides for the information in the paper.
Table of Contents:
Introduction
Definition
Current Market Opportunities in Nova Scotia
Biodegradable Bag Manufacturers in Nova Scotia
SWOT Analysis for Biodegradable Bags
SWOT Analysis for Reusable Bags
SWOT Analysis for Plastic Bags
Laws and International Trends that Could Initiate a Market Shift
What is the State of the Debate in Canada?
Bans and International Trends
Conclusions
Recommendations
Appendices
From the Paper "Competition from reusable bags is another very real threat to the market for biodegradable bags since there is a risk that "with the sale of reusable bags, consumers could wean themselves off plastic bags altogether." As was mentioned in the Weaknesses section of this report, reusable bags are environmentally preferable to all disposable bag alternatives, including biodegradable bags; in addition, evidence suggests that reusable bags are actually becoming trendy while plastic bags are becoming unfashionable. A designer cloth bag proudly emblazoned with the words "I'm not a plastic bag" sold out the day it was released at Holt Renfrew stores across Canada and "those lucky enough to snag the $18 bag can now sell it on eBay for more than $150." Therefore, although biodegradable bags are different from conventional plastic bags, their similar appearance may decrease their social acceptability if these trends continue. Furthermore, "major lobby groups [such] as the Canadian Plastics Industry Association, the Canadian Council of Grocery Distributors and the Retail Council of Canada promote reduction and recycling over [biodegradable] plastic bags." "
Abstract This paper examines the issue of body image as seen through the results of an Australian research study. The paper begins with a historical overview of standards for the ideal body. In particular, gender differences and body image are discussed. Then, methods for data collection for the Australian study are presented. The author states that gender differences were in fact a focus of the study. The results are then analyzed, with the outcome showing that women are dissatisfied with their body size. The paper includes charts and graphs to illustrate research findings.
Outline:
Introductions
Methods
Results
Discussion
From the Paper "Results testing the second hypothesis revealed a significant difference between gender perceptions, these differences are displayed within the below table. Data shows that both men and women over estimate the level of their desired body types compared with attractiveness. The difference between the most attractive male body types to women compared to the average desired body size of men shows an overall difference of .53. While the most attractive body size to men and the average desired female body size has a difference of .26. The data seems to suggest that men have a greater over inflation of their body size perception than women by a significant figure."
Abstract The writer of this paper details the symptoms as well as the media's contribution to body dysmorphic disorder, also known as distorted body image. Body dysmorphic disorder has become a tremendous problem in today's society due to the barrage of negative messages sent to women by the media. This paper discusses the effect of the media, in all its forms - television, radio, print advertising, internet, etc., which has an enormous influence on what people deem as attractive in today's society. The unnecessary emphasis the media places on appearance tends to adversely affect the mental and physical health of those it comes in contact with. Body dysmorphic disorder can lead to damaged self-esteem, depression, and eating disorders such as anorexia and bulimia. This paper details the manner in which advertisers place heavy emphasis on physical appearance as a means of selling products. Too often in doing so, unnecessary pressure is placed on women to conform to unrealistic and oftentimes, unhealthy standards of beauty.
From the Paper "Women want someone they can relate to. The Body Shop, a supplier of natural beauty products, offered a much-needed change from the typical message provided by advertisers; "There are three billion women who don't look like supermodels, and only eight who do. The Australian magazine New Woman included a picture of a heavy-set model on its cover recently. This action produced a lot of positive comments from the magazine's female readers. Despite this fact, advertisers threatened to pull their sponsorship. This shows that advertisers know what they are doing when they include a woman whose body is unattainable to society at large."
