Abstract This paper discuss the risks involved with Human errors and Human Factors when covering the maintenance of aircraft, also discussed within are the Interactive Electronic Technical Manuals, their uses and how they effect Human factor issues.
Abstract This paper shall discuss the four P's of marketing, that is, product, place, price and promotion and will look into how these marketing fundamentals are applied by an aviation giant, namely United Airlines.
This paper presents an historical overview of the company, discusses the reasons for the company success, identifies financial strengths, and provides a final conclusion.
Abstract A thorough business analysis of Southwest Airlines. It begins with a thorough company history, from its early start to recent times. It then provides a financial analysis of the company, including graphs and tables. The paper then provides a SWOT analysis of the company and examines its competitive advantages and disadvantages.
From the Paper "In 1978, the airline deregulation act enabled airlines to set their own fares and enter or exit routes without government approval (Lam, 2003). The major airlines responded by dropping the unprofitable routes, in favor of the more profitable ones that were the long haul flights between big cities. Short haul flights still operated, but only as feeder flights to the major airports where the long haul flights departed from. In many cases, passengers had to fly short haul to a hub airport, then connect to another hub airport and take another flight to reach their final destination."
Abstract This paper presents an analysis of the global airline industry and environmental factors affecting the airlines of today. It examines the marketing practices of airline companies focusing on those of British Airways. It also proposes the development of a marketing plan in order to advise British Airways for future development.
Outline
Introduction
The Airline Industry
EU Enlargement
Industry Factors
Marketing Plan
Positioning
Product
Place
Price
Promotion
Conclusion
From the Paper "Firstly all airlines have to contend with factors in the micro environment. This includes an airline's competitors. Marketers, as well as adapting to the needs of target customers must also position their service strongly against what a competitor has to offer. An airline's pricing strategy and flexibility for example are important factors in determining whether a customer will fly with an airline or its competitor. A recent problem of the major airlines such as BA is the development of low-cost carriers such as RyanAir. They are playing an increasing role in commercial aviation accounting for more than 30 million passengers annually outside the US."
Abstract This paper examines Delta Airlines's financial and marketing goals and notes how the financial objectives are closely linked to the marketing goals. The paper looks at how Delta focuses on the needs and wants of its customers, as well as how it has been financially affected by the September 11 terrorist attacks. The paper also discusses the areas that Delta intends to target for marketing purposes and where it faces the greatest competition.
From the Paper "The company's financial objectives and goals are closely linked to its marketing plan. Vicki Escarra, Chief Marketing Officer of Delta Airlines says that the company's singular dedication to the needs and wants of consumers has allowed Delta to survive and thrive in the most difficult market environments (Morris, 2002). One event that shook Delta and the rest of the airlines was the terrorist activities of September 11th. Increased expenses due to security training, cockpit door reinforcement, and insurance costs dramatically altered the airline's fixed overhead costs."
Tags: corporate, travel, industry, domestic, international, airports, seats, flown, miles
Abstract This paper attempts to educate the reader about the four major classes of drugs. Physical and emotional reactions to the various drugs will be discussed. A discussion on government regulations regarding drug use and mandatory screening are also described. The reader is challenged to take a position regarding mandatory drug testing of individuals employed in the aviation field.
From the Paper "When one thinks about substance abuse, one normally thinks about drugs such as alcohol, marijuana, and cocaine. We can go on forever. Drugs are classified into four categories: stimulants, depressants, psychedelics, and inhalants. Each of these different types of drugs causes different effects on the human body. The average person can think of a neighbor, friend, or family member who is a substance abuser. It seems that he or she rarely stops and thinks about what drugs and other chemicals can do to our body. Think about how they can impair the proper judgement of an airline pilot, flight crew, aircraft mechanics. Drug abuse onboard an aircraft can result in serious injury or death in both the user and innocent passengers."
Tags: drugs, workplace, abuse, aviation, substanceflight, crew, testing, government
Abstract This paper discusses yield management, an economic stratagem that analyzes change in a demand pattern with a view to optimizing the profitability of a business, and how airline companies can benefit from it.
From the Paper " We are in a period of time where the increasing competition forces businesses to formulate flexible as well as profitable strategies. Today management is more focussed upon understanding the subtle differences in the nature of relationship between demand and its determinants. The degree of responsiveness of demand with respect to changes in the determinants (factors) has become a subject of close introspection for the management. "Elasticity of demand" is an important factor and plays a crucial role in the management decision-making process. Yield management is nothing but an economic stratagem that is applied in response to the change in demand pattern and with a view to optimizing the profitability of the business. "
From the Paper "Until 1978, commercial scheduled airlines existed in a highly regulated industry. Following 1978, that industry was largely deregulated with the result that airlines could enter markets and establish routes easily, and could set their own prices. The result was a large number of consolidations, mergers, acquisitions and new entrants, followed by price wars and a shakeout in the industry.
Large airlines moved to a hub and spoke configuration that involved shorter average trips for planes, but increased travel time for consumers. Airlines began to try to differentiate themselves on price and service, and competition grew increasingly fierce.
One airline that came through deregulation stronger and more ... "
Abstract Discussion of H.H. Hickam's book. The dream of Hickam and his friends to build a rocket and have a place in the U.S. Space Program. How their rocket was built. Entry in the National Science Fair. Winning a gold and silver medal. The realization of his dream when he became a NASA engineer.
From the Paper "THE ROCKET BOYS
Boys always dreamed of getting off the ground. Kites, model airplanes, balloons, whatever could me made in their rooms or the garage or the backyard that would soar and lift their imaginations. And then came the Nineteen Sixties, when the Russians were the first to put a man into space. Now, the dreams of boys were not a contest of one boy in one neighborhood against the other, it was Americans against the Russians. When Sonny's mother asked him what that news broadcast and the beeping sound was all about, he knew the answer right away. "I knew exactly what it was. All the science-fiction books and Dad's magazines I'd read over the years put me in good stead to answer. 'It's a space satellite, I explained. 'We were supposed to launch one this year, too. I can't believe the Russians beat us to it'" (Hickam, 1998 ..."
This paper looks at the history of government involvement in the airline industry, noting that even with deregulation, the government still maintains significant regulatory authority.
Abstract The writer takes an historical look at the way in which the government has eased its hold on the airline industry. The paper shows how this form of deregulation has led the airline industry, which employs nearly two million people, to be overwhelmed with competition and the lowering of prices.
From the Paper "Economic deregulation has been described as ?? the state's withdrawal of its legal powers to direct the economic conduct (pricing, entry and exit) of non-governmental bodies.? (Winston, 1993, quoting Stigler). Regulatory reform has become a significant trend in economic policy since the 1970s. The airline industry stands out as a significant example of this trend: formerly almost completely regulated, it has been and continues to go through a process of deregulation and review pending possible re-regulation at both the national and international level."
Abstract The paper looks at the overall decision Boeing has to make as it moves towards production of its 767 product. The issues divided between two separate production options; firstly to prepare a plan for making modifications during construction and secondly to prepare a plan for completion of the aircraft before modifications are made. Included is a background of the Boeing company followed by a situational analysis, alternatives and subsequent recommendations and implementations.
From the Paper "By extension, then, what this case implies in terms of management is the need to implement macro-and-micro management techniques to ensure that the 767 is delivered on time and on budget. That would suggest that the advocates in the Boeing Company of the MAC approach would find the most favor, since this approach comes closer to guaranteeing the delivery of the plane on time and on budget.
On the other hand, technological changes, changes in market demand, changing airlines needs and increasing competition from other airline manufacturers, suggest the need to adhere to the other element of the company's mission statement -- "let no new improvement in flying and equipment pass us by."
Abstract This paper shows that the decline in airline revenues post-9/11 served to further exacerbate the rise of low-cost airlines and the financial fragility of airlines with high fixed costs. As 9/11 devastated revenues for large airlines with high costs, low-cost airlines flourished. Further, the trend toward low-cost airlines seems to be here to stay, illustrating the dangers of inflexibility and high fixed costs in the cyclical airline industry. The paper presents a literature review of articles and websites on the topic.
From the Paper "In the fallout following the events of 9/11, several major airlines filed for bankruptcy, including Swissair, U.S. Airways, United Airlines, and Sabena. Airlines struggled to reduce high fixed costs, and cost-cutting initiatives quickly followed apparent revenue decreases, as close to 15 percent of the industry workforce lost their jobs in the last quarter of 2001. In the six months after September 11th, close to 1,000 aircraft were grounded, and some companies had close to 50% reductions in both flight frequency and routes. These cost reduction efforts were often successful, as Delta reduced costs by U.S. $1.1 billion, and United reduced costs by U.S. $1.2 billion (A. T. Kearney, Inc.)."
Abstract This paper discusses how and why errors are made in aircraft maintenance and how they can be prevented. The author stresses the need for teamwork and checks and balances. The paper reviews aircraft safety procedures.
From the Paper "As in any highly complex system, errors occur in aircraft maintenance operations. However, unlike most work performed by professional mechanics, failure to perform aircraft maintenance properly can place human lives at risk. Workers can never eliminate risk, but proper procedures performed by competent well trained and well-equipped maintenance personnel can reduce these risks significantly. Errors can easily occur when maintenance responsibilities fall on one person. Safety assurance should rely on a qualified team of technicians instead of one person. In other word, when only one person ..."
Abstract This paper deals with the new attempts to secure airports and airlines after the Sept. 11th attacks. The author argues that passenger safety is more important than the personal rights of any one person. Invasive searches, therefore, are understandable.
From the Paper "With the recent attacks on the US via airline highjacking with box cutters, travelers are questioning airport security standards. It has been suggested that every bag be searched thoroughly for potential weapons. This may be a direct violation of personal privacy but it is in the best interest of citizens across the world. As William Booth and Sara Kehaulani Goo report in the Washington Post Newspaper article entitled Travelers Adjust to New Airline Rules, "some [travelers] wished for even more security measures" (Booth and Goo A1). Items as simple as eyelash curlers, nail files, and spray can deodorant are being confiscated each day in numbers totaling over 5,000 (Booth and Goo A9). To some, this is a hassle but to others this is not enough. These items may be considered dangerous or could lead to fear or serious harm to passengers on airplanes. However, the obvious solution is simple, public safety comes first before any shred of dignity, privacy, or respect."
Abstract Jet lag is one of the most common problems among domestic and international air travelers, causing a variety of physical and mental problems. This paper looks at these problems and provides a detailed list of suggestions to help overcome or minimalize jet-lag. These include rest, sleep, noise limitation, avoidance of alcohol, drinking of water and exercise.
From the Paper "Jet lag is a common problem among air travelers, often affecting as many as 94% of long distance travelers. The most common cause of jet lag is rapid transit across a variety of worldwide time zones. The more time zones a person crosses, the greater the disruption of the internal body clock, which governs temperature, heartbeat, blood pressure, and physiological patterns, often resulting in disorientation and mental and physical fatigue. It is also a well-known fact among frequent fliers that their resistance is lowered, making them more susceptible to colds, flu, and stomach upsets."
Tags: rest, sleep, noise, alcohol, water, flight, airplane, travel, health, air, time, zone
