Abstract This essay will explore the realities of Fordism and globalization within a specific context arguing that an economy dependent on the auto industry is doomed, referring particularly to Ontario's auto industry.
Abstract This paper explores the economy of China and its potential. Specifically, the paper looks at the auto industry and the part it plays in the economy of China.
Abstract This paper provides a Five Forces Analysis of the auto industry and concludes that near-term profits are likely to be lower rather than higher. It attempts to predict the level of future earnings in this market.
From the Paper "The automobile industry is a global industry dominated by large companies that participate in more than just manufacturing automobiles. Companies such as Daimler Chrysler Ford and General Motors also manufacture defense equipment and often participate in finance. General Motors has one of the largest consumer finance operations in the United States. However automobiles remain a mainstay of these companies and their global operations. This research considers Porter's Five Forces as they relate to the automobile industry and attempts to predict the level ..."
Abstract This paper examines Auto Hicksville, an auto repair start-up. It presents a market analysis which includes a thorough analysis of the PEST analysis (political, economic, social and technologic factors influencing the business environment), competition, market demand and supply, consumer behavior and capacity/ability to buy the services offered by Auto Hicksville, marketing mix and financial analysis (including break-even sales and financing recommendations). The paper contains tables and graphs.
Table of Contents:
Executive Summary
Mission
Keys to Success
Introduction
Organizational Structure
Personal Background Analysis and Organizational Responsibilities
Organizational Chart
Marketing
Marketing Goals
Marketing Objectives
PEST Analysis
Political Factors
Economic Factors
Social Factors
Technological Factors
The 4Ps
Product
Price
Placement - Location
Promotion
The Market
Market Analysis Summary
Market Segmentation
Target Market Segment Strategy
Market Needs
Market Trends
Market Growth
Competition
Sales Forecasting
Accounting
Financial Analysis
Break-even Analysis
Sources of Capital
Financial Ratios
Appendix
From the Paper "The company will position its service to target the low to medium income market segments as the economic recession is estimated to last longer. Moreover, this segment is likely to own cars of longer usage period, which usually require more repair services. The company will adopt a lower margin on its price quotations and will increase profit by increasing the quantity of customers served."
"The same type of margin will be adopted for auto-parts acquired from its vendors. For emergency repairs and auto-parts orders, an extra 20% will be charged over the normal price and the company will guarantee the repair within 48 hours from the moment the car enters its auto shop."
Abstract The history of the Michigan Auto Show (now re-named as the North American International Auto Show) dates back to 1899. This paper examines the growth of auto shows across the United States as this idea gain popularity. In first looks at how these became State and Tri-State shows, and points out historical milestones of this event. The economic impact of these shows are also examined.
From the Paper "In 1899 Metzeger and an associate formed the Tri State Sportsman's and Automobile Association and leased the Light Guard Armory in Detroit to organize a hybrid exhibition of sporting equipment and automobiles. At the first show, the major attractions were big-game trophies from Africa, fishing tackle and assorted sporting equipment, rather than automobiles. Metzeger was the only auto dealer in Detroit at the time and he placed two steam mobiles and two electric cars in the exhibition as an advertising gimmick. (Ibid.) In order to demonstrate the power and speed of his cars, Metzeger ran them on specially developed sets of rollers that were equipped with dials. The Detroit public was fascinated by the demonstration, besides 200 sportsmen who attended the exhibit. The show was a resounding success and took off. It was repeated in the next two years with a dog-show thrown in for added appeal."
Tags: automobile, car, show, history, exclusive, dealer, Detroit
Abstract This paper explains that when it comes to ethics, auto repair shops are not highly regarded by the American motoring public. It claims that consumers fear, among other things, that auto repair shops are only interested in making money and may try to sell consumers things they do not need. It explains that while some shops have tried to enforce a code of ethics, certain operational procedures within the auto repair and service industry have created a climate that encourages shops to sell consumers more than they may require. The paper also offers facts on common myths surrounding the industry.
Outline:
The 3000-Mile Oil Change
Statement Products
Fixation on Dollars per Car
Conclusion
From the Paper "Another strategy is inexpensive oil changes. Wal-Mart, certainly, has used this strategy through its Tire & Lube Express shops, but independent lube and repair shops say car dealers have been using this strategy most aggressively to steer business to their service centers (Sullivan, 2003). Some of these dealers offer oil changes for as little as $10-$15, which is less expensive than you could buy five quarts of oil and a filter if you wanted to change your own oil. Why would these shops sell services at a loss or, at the very least, at a razor-thin margin? The answer is simple - once you are in the shop, they can sell you different high-margin services such as transmission fluid changes, air filter changes or even tune-ups (Sullivan, 2003). "
Abstract This paper examines how Capstan Autos runs a dealership on the East Coast for a large Japanese auto manufacturer and how the owner of Capstan Autos, Sidney Capstan, believes that much of the firm's success is due to a no-frills competitive pricing policy and immediate cash payment. The paper looks at how the company imports cars at the beginning of each quarter and pays the manufacturer at the end of each quarter and how revenues from sales covered payments to the manufacturer as well as the expenses of operating the business.
Outline:
Downturn
Increased Sales
Reluctance to Lend
From the Paper "2010 turned out to be a poor year for auto importers. The country was in the grip of a recession in the United States. The industry experienced a decline in auto sales and a devaluation of the dollar, leading to reduced profit margins for many dealers of imported automobiles. A new strategy was required to keep on top of the situation, leading Capstan to institute a new policy. This policy entailed offering six months' free credit while maintaining the original sales price of $20,000. Sydney also concentrated on trimming wages and other costs, managing to reduce the outlay to $150,000 per quarter. Though apparently successful, unit sales dropped to 200 units per quarter (a twenty percent reduction). In spite of this fact, the firm still operated at a satisfactory profit."
Abstract This paper discusses the history and trends of the auto industry over time and looks at all of the major relevant factors that may influence auto sales in the future. The paper also presents a business marketing report that reflects the trends in auto sales over 2008 and suggests the factors that will drive sales in the remainder of the year of 2008.
Table of Contents:
Synopsis
Analysis
Production Levels Forecasting for the Remainder of 2008
Conclusion
From the Paper "Whether consumer sales of automobiles recovers for the remainder of 2008, remains steady, or continues to fall, manufactures stand to lose money either way. If they overshoot their projections then they stand to lose in operating costs that will not be recovered. If they are too low in their predictions, then they stand to lose in lost sales. Considering the existence of conflicting information from other sources, and the general state of the economy, it is not recommended that this market report be used for forecasting future automobile trends. A more conservative approach should be used in forecasting production levels for the remainder of the 2008 model year."
Abstract This paper states that the Auto Pact was the best strategy for the development of the Canadian economy in 1965. The author points out that since the Auto Pact of 1965, Canadian light vehicle production has grown 186% to 2.4 million units; in contrast, U.S. light vehicle assembly has grown only 8% to 11.9 million units. The paper states that, under NAFTA, Canada has gained a 16% production increase, but consumes only about 8% of new vehicles. These figures suggest that in Canada the Automotive Industry has had a successful relationship with free trade. In other words, branch plants have proliferated throughout Canada. For many years it has been argued that the economies of the USA and Canada are so closely connected that they are basically a single economic entity. To foreign investors interested in the US or Canada, North America is not only an appealingly lucrative market; but, in comparison to the European Community or other regions of the world, it is relatively homogenous.
Abstract This paper details four phases of marketing for a new start-up company called Mobile Auto Service. The paper discusses the key elements of the marketing mix - product, place, price and promotion. The paper then describes how these marketing aspects are essential to acquiring customers and how having a comprehensive marketing plan is critical to the success of an organization.
Table of Contents:
Abstract
Mobile Auto Service Marketing Plan
Phase I
Organizational Overview
Importance of Marketing
SWOTT Analysis
Marketing Research Approach
Phase II
Segmentation
Consumer Targeting
Competitive Landscape
Phase III
Service Attributes
Product Life Cycle
Differentiation and Positioning
Pricing Strategy
Phase IV
Promotional Strategy
Marketing Budget
Evaluating Marketing Effectiveness
Conclusion
From the Paper "The key components of a solid marketing strategy include an analysis of the marketing mix. The marketing mix includes product, place, price and promotion. Phase 1 of the marketing plan for Mobile Auto Service focuses on the product and consists of a description of the services and value-added offerings that separate the company from the competition. The first phase of the marketing plan also includes an explanation of the importance of marketing to Mobile Auto Service, and an analysis of the organization's strengths, opportunities, weaknesses, threats and trends. Phase 1, further details the marketing research approach used to develop the marketing strategy and tactics for Mobile Auto Service."
Abstract The paper relates that the US Auto company should consider benchmarking as a method of diminishing certain negative aspects, improving positive ones and eventually amplify the company's profit. The paper analyzes Ford Motor Company and Toyota Motor Company and shows how they represent two different cultures, two different types of management and two different models that can serve US Auto's best interests.
From the Paper "US Auto is an American car manufacturer with an important past on the American car market, but with a less brilliant present and future, as the company is currently struggling for survival. The company's main negative issues that need to be corrected are related to outdated line plant assets, inflated labor costs, and lack of any significant prospects that could provide some sort of boost in the company's future profitability. The only aspect that US Auto is putting its hopes on is a hybrid gas-electric engine that the company has created. Given the fact that negotiations with AutoMex have failed, the company must find other strategies to help it survive."
Tags: hybrid, cars, kaizen, Toyota, Production, System
Abstract The object of this paper is to present a case study of an attempt at forming a union by the United Auto Workers (UAW) at the Mercedes-Benz plant in Vance, Alabama. The case study represents a fairly typical situation in present-day efforts to unionize workers in the industrial area. It points out the way that labor-management relations have changed drastically over the last half-century since the days when management involved itself in union-busting and unions used their strike weapon to bring management to heel.
Abstract This essay introduces, discusses and analyzes Karl Shapiro's poem, Auto Wreck". More specifically, the paper examines how Shapiro uses metaphors, symbolism and imagery to describe the car crash and, more importantly, the reactions of the "audience" as they view the scene of the crash.
From the Paper "Shapiro begins his poem with the use of alliteration and word repetition, "soft silver bell beating, beating" to symbolize the repeated siren sounds. He then quickly shifts into a simile that describes both the scene of the accident and the victim, "And down the dark one ruby flare. Pulsing out red light like an artery." The reds of the lights, the flare and blood pulsing through the body blend into one another. The fast transition from one poetic device to another speeds the readers along with the ambulance."
Tags: voyeur, obsessive, observer, sordid, sensational, subjects, alliteration, word, repetition
Abstract This is an essay about the history and current status of Bajaj Auto limited, one of India's largest and most powerful companies. The essay contains a SWOT analysis.
From the Paper "According to the official Bajaj Auto Limited website online Bajaj is a leading manufacturer of motorcycles, scooters or ungeared two wheelers and three wheelers in India. The three wheeler is considered both as a passenger carrier and as an economical and ..."
Tags: SWOT, Bajaj, india, protection, tariffs, retaliation, political clout
Abstract This paper presents a case study on Alabama's use of incentives to attract the automobile industry to the state. It examines the financial incentives offered and Alabama's incentives to Mercedes Benz to locate a production facility in the state. The paper highlights the issue of opportunities versus costs.
From the Paper "Colander has noted that when governments set economic policies they are generally faced with the necessity of making important and consequential trade-offs between competing values potential benefits and drawbacks and ..."
