"Your Best Body in One Hour"

Paper Summary:

This paper discusses the impact that magazine articles have on an individual's self image. It focuses on an article that Alwyn Cosgrove wrote for the magazine, "Men's Health," entitled "Your Best Body in One Hour." The paper discusses the strategy and target audience of the article, as well as the information it contains and the way that the information is spread in the article.

From the Paper:

"The targeted public is rather clear: sport fans and especially those interested in fitness and working out. Indeed, the catchy title attracts the attention of most readers because it focuses exactly on the theme of the entire magazine: making the best out of your time in terms of exercising. However, there are a few aspects that can be pointed out. In the first place, the article presents, more or less, an attempt to attract those willing to follow a certain fitness routine. The entire piece however is presented from the perspective of a virtual coach that maintains the contact between the reader and the exact message he wants to transmit. In this sense, the respondent feels a sense of personalization of the message, especially taking into account the colloquial tone of the article. Therefore, the reader feels a first class athlete, possibly a body builder. This is a useful technique for attracting both the attention on the respective subject, and on the overall content of the magazine."

Sample of Sources Used:

• Cosgrove, Alwyn. "Your Best Body in One Hour." Men's Health Online. 2007. Accessed 21 june 2007, from http://www.menshealth.com/cda/article.do?site=MensHealth&channel=fitness&category=muscle.building&topic=total.body&conitem=8757e84ff8831110VgnVCM20000012281eac____&page=1

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