A review of the article "Why improving quality doesn't improve quality" (Or whatever happened to marketing?).
Written in 2006; 790 words; 1 sources; MLA; $ 28.95
Paper Summary:
This paper aims to inform the reader, as expeditiously as possible, what was done, the outcome of the doing, and the investigator's conclusion, in the paper by Kordupleski, Rust, and Zahorik. The remainder of this review analyzes a particular professional article wherein a marketing concept was presented and evaluated, namely quality programs and process improvement techniques.
From the Paper:
"presented and evaluated, namely quality programs and process improvement techniques.
When a manuscript is presented to the public or professional audience the first words a reader is drawn are those in the title of the article or report. Depending on what is included in the title will oftentimes determine whether or not a potential reader will read all that is contained in the manuscript. To this end the author or authors of a research report must, in the beginning, clearly define those concepts contained in the manuscript title. The authors claimed, by way of title, that the reporting of their information would be in the area of "quality" in marketing. Sometimes, however, a "catchy" title can become a significant enticement to spur the reader to read a manuscript regardless of how well or how poorly an article is written. Setting this aside, the thoroughness of overall content presentation is the most pivotal criteria for evaluating a professional journal article."
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