A review of the article "The Underlying Structure of Continuous Change" by Thomas Lawrence, Bruno Dyck, Sally Maitlis and Michael Mauws.
Written in 2009; 839 words; 1 sources; MLA; $ 29.95
Paper Summary:
The paper looks at how the authors of the article "The Underlying Structure of Continuous Change" address four phases of change in business. The writer deals with these phases in detail and concludes that he strongly agrees with the authors' views.
From the Paper:
"The first phase states that change comes from an idea, but those coming up with the idea, the evangelists, must have extensive access to all resources and information required; must be able to convince the audience and must have the support of the audience. The second phase introduces the autocratic ruler, who is able to implement the change. He must have credibility, good skills in managing time and practical imagination. Then, in making sure the change retrieves the desired outcomes, the third stage introduces the architect, who through technological applications will support the implementation of change. He must be visionary and technically skilled. Finally, the fourth phase introduces the educator, who must be able to identify the effects of change upon customers and employees and become a model of behavior for the staff."
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