Strategic Management

Paper Summary:

This document discusses strategic management and how innovation and the corporate systematization of it is the next strategic domain of corporate strategy. This paper uses an article by McGregor and Barrett, published in Business Week, to illustrate how innovation is rapidly becoming corporate America's strategic response to increasingly level and flat markets no longer defined by geographic or chronographic boundaries.

From the Paper:

"A recent article in Business Week illustrates the shift that strategic management has made over the last five years from one of planning and efficiencies to knowledge management and guidance (McGregor & Barrett, 2006). This shift is important because it defines the future growth and long-term health of an organization in terms of product or service innovation and market viability. Strategically, it also creates market differentiation which is of strategic value in a global economy where markets are no longer fully defined by geographical or chronographic boundaries. "

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