Social Marketing Interventions

Paper Summary:

In this paper the writer notes that the article analyzed is an examination of previous studies that were conducted to determine the effectiveness of social marketing interventions on the healthcare industry. The writer points out that this report uses information from the other reviews and studies to operationally define social marketing and support the hypothesis that social marketing interventions are a successful tool in improving the general health and awareness of individuals. The writer concludes that the information in the article is geared toward a general hypothesis that social marketing intervention is a positive technique to the health care industry but the information presented is simply a summary of a review.

From the Paper:

"The second was a review of studies and literature on the subject of physical activity and social marketing interventions. Twenty-two studies were included for comparison; of that, eight reported a positive overall effect. The third and final review consisted of substance misuse interventions. Thirty-five substance misuse interventions were identified for analysis including smoking prevention, alcohol prevention and illicit drug use. Smoking prevention studies showed an overall positive effect while alcohol prevention studies exhibited mixed results depending on the study examined. According to the researchers, social interventions can have an overall positive effect on smoking and alcohol use and illicit drug use prevention."
"While the researchers examined a vast amount of original and secondary research, the information is somewhat vague and does not clearly define the implications and complete findings of each of the studies. Essentially, this article provides a review of studies already completed and compares those to another set of criteria."

Sample of Sources Used:

• Gordon, R. , McDermott, L., Stead, M., Angus, K. (2006) The Effectiveness of Social Marketing Interventions for Health Improvement: What's the Evidence? Journal of The Royal Institute of Public Health. Vol. 120, p.1133-1139.

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