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Mass Customization in a Make-to-Stock World
Article Review # 45350
Mass Customization in a Make-to-Stock World
This paper discusses three articles that illustrate the use of mass customization in today's business world. The articles are then critiqued, and a conclusion/summary is offered.
2,294 words (approx. 9.2 pages) |
3 sources |
MLA | 2003
Paper Summary:
Mass customization has emerged as a solution to address the new market requirements by producing goods and services to match individual customer's needs, while still enabling firms to capture the efficiency advantages of mass production. This means that individualized or personalized goods can be provided without the high cost surpluses and, thus, price premiums, usually associated with customization. To deliver mass customization, firms must find new ways to interact with their customers during the process of co-designing and configuring a customer-specific solution. This paper examines articles that deal with the ways in which several companies are meeting these demands without compromising the bottom line or customer service.From the Paper:
"Henry Ford, in reference to the Model T, once said you can have it in ?any color so long as it's black.? It was many years later before car buyers were able to completely customize vehicles according to their preferences. Even though Henry Ford may have been shortsighted in this aspect by today's standards, the complete lack of customization available on a Model T did make good business sense at the time. For example, he never had to worry about running out of a popular color of paint and delaying production until more could be acquired. But those days are long gone and today's customers are becoming more demanding than ever."More papers on Mass Customization in a Make-to-Stock World:
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APA Citation:
Mass Customization in a Make-to-Stock World (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Article-Review-Mass-Customization-in-a-Make-to-Stock-World/45350
MLA Citation:
"Mass Customization in a Make-to-Stock World" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Article-Review-Mass-Customization-in-a-Make-to-Stock-World/45350>
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Published by:
KeyserSoze
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Aug 27, 2001 I was a December 2003 graduate of The University of Toledo's MBA program as a marketing major (high honors). I was also a 2001 graduate of The University of Michigan (high honors) with a dual major in Management Information Systems and Business Management. I also graduated from a community college in 1999 and won the Student of the Year and Writing Fellow of the Year awards there in April of 1999. I tutored writing there for over two years and I also tutored a number of other courses including Philosophy, History, Economics, and Political Science. I also won the LAND (Language Arts Network for Development) Conference in 1998 and 1999 for essays I wrote in my Political Science and English Composition II courses.
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