"Look! We Can Drive and Snack at the Same Time!"

Paper Summary:

This paper looks at an article published by Kate Murphy regarding the explosion on the market of convenience foods. It looks at the reasons for the popularity of convenience foods, as explained by Murphy, how the producers of convenience foods benefit, and why the sale and consumption of the foods don't exactly follow the traditional laws of supply and demand.

From the Paper:

"In the case of these new foods, brand loyalty has already been established, but consumers are paying more for these brand names, and for less food. For the suppliers it is a "win-win" situation. Even better, consumers tend to eat more because of the food's convenience. Thus consumers are eating more packaged food when it comes marketed as convenience foods, because as food becomes easier to eat, consumers eat in more varied locations. "Convenience foods also expand the market for packaged food by creating more opportunities to eat. They allow busy consumers to snack while driving a car, riding in an elevator or even getting a pedicure.""

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