"Learning with Cases"

Paper Summary:

This paper discusses and reviews Thomas Bonoma's article, "Learning with Cases," which discusses education and methods of learning marketing principles through the process of experiential learning methods. It discusses the content of Bonoma's article and concludes that the article is beneficial in describing the process, advantages and disadvantages of experiential learning through realistic case studies.

From the Paper:

"Education has always been stressed as an important factor historically; however in recent years, the actual "learning" process has emerged as a significant causal factor. The above article by Thomas Bonoma discusses education and methods of learning marketing principles through the process of experiential learning methods. Bonoma's article stresses the importance of learning through one's reactions to certain situations. He defines learning as the process by which an activity originates or is changed through reacting to an encountered situation, as long as the basis of the changed activity is unexplainable through automatic human responses. Bonoma matches certain goals to different learning methods. For example, one of the goals of marketing education is to provide students with the skills to be effective general managers, with competence in marketing. The constraint that he matches to this goal is that no one can provide skills to the students, but instead, students can be assisted in acquiring and improving these skills."

Sample of Sources Used:

• Bonoma, T. (1989). Learning with Cases. Harvard Business Review. February 1989.

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• Article Review # 106965 : "Effective Strategies of Learning"

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