"It's Hard to Hide From Your 'Friends'"

Paper Summary:

This paper discusses Vauhini Vara's article from The Wall Street Journal entitled "It's Hard to Hide From Your 'Friends'." The paper discusses the article's focus that users of the Facebook social networking site are coping with the challenges of finding that more and more of their private information, such as their buying habits, are being used by online marketers and can be accessed by a wide audience.

From the Paper:

"Facebook, of all the online networking sites, tends to cater to a younger crowd, and younger consumers are more likely to buy online, and to use social networking sites as distractions from homework, or for social purposes, rather than to craft a professional persona and network in a more conventional sense. But given that 'friend' status is given out fairly freely on Facebook and other sites it is easy to see how problems could arise. What if a 'friend' had heard that the user was broke, after the user 'bummed' a dinner off of his or her friend in real life, only to learn later on that the user had bought an expensive dress? What if a husband or wife noticed a purchase on a concealed credit card by his or her spouse? Even a potential employer, theoretically, could happen upon an employee's wild spending habits that were out-of-line with his or her salary, if the Facebook user was indiscriminate in giving out his or her information, and did not instate proper privacy controls."

Sample of Sources Used:

• Vara,Vauhini. "It's Hard to Hide From Your 'Friends'" The Wall Street Journal. Jan 30, 2008. pg. D.1.

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