Home Depot's Business Strategy

Article Review # 116281

Business > Companies
Business > Marketing

This paper looks at the business and marketing strategies of Home Depot as they relate to wholesale growth.

929 words () | 4 sources | MLA | 2009 United States

Paper Summary:

In this article, the writer examines Home Depot's business strategy in the area of wholesale growth. The idea that Hope Depot can succeed commercially and how to best design a working marketing strategy is presented in four business articles that both highlight the business venture of Home Depot with success and other articles that point out how Home Depot can improve. The writer maintains that although Home Depot will more than likely achieve great success by focusing on diversity in its stores and products it will also be losing the community base built up by the smaller Home Depots that will be exchanged for a more wholesale market demand. The writer concludes that the strengths and weaknesses of Home Depot lie within the goal of becoming more diverse and the weakened link between community and business.

From the Paper:

"The article focuses on Home Depot as a business. Howell states that Home Depot has noticed that American culture has been saturated with an influx of warehouse, home improvement stores; for Home Depot this means that the business if being challenged by not only a few minor competitors but major corporations that prove to be worthy contenders. Thus, Howell states that the company has a long term plan of cutting back on the domestic front of opening stores for the next ten years.
"In lieu of the business strategy involving warehouse ventures, Howell states that Home Depot will be expanding its business in a commercial setting and to focus its growth potential in new diversified business ventures. Howell does not give a great amount of detail on how to change Home Depot into a more diversified business nor does he offer how they will achieve this feat will cutting back production of building."

Sample of Sources Used:

Howell, Debbie. Home Depot sees opportunity in commercial success. DSN Retailing Today. New York: Vol. 45, Iss. 3; pg. 2. February 6, 2006.
Lenius, Pat. The Home Depot Acquires Hughes Supply; Plans To Grow Wholesale Business. Supply House Times. Vol. 48, Iss. 12; pg. 8-11. February 2006.
Terhune, Chad. Home Depot Slows Store Openings, Looks to Build Industrial Business. Wall Street Journal. (Eastern Edition). New York, page A, 3. January 30, 2006.
Ward, Andrew. Does it stack up? Why Home Depot is putting its faith in wholesale growth. Financial Times. September 8, 2006.

More papers on Home Depot's Business Strategy:

View more related papers »

Cite this paper

APA Citation:

Home Depot's Business Strategy (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Article-Review-Home-Depot's-Business-Strategy/116281