Google, Inc.

Paper Summary:

This paper explains that Google, Inc., a technology company that began as a global Internet search provider, has since moved into the targeted advertising solutions business. The author points out that companies such as Microsoft, Yahoo and other search engine providers are all working feverishly to steal market share from Google; even present partner AOL is a potential competitor. The paper relates that Google was founded with a business strategy of providing search results that are untainted by advertising dollars; but, as the revenue stream becomes more crucial to company growth, that business strategy may become hazardous to Google's profit margin, requiring it to turn to pay-per-click and other Internet business revenue options.

From the Paper:

"In addition, Google has maintained a revenue sharing relationship with many other firms but the big contract is with the ISP provider America Online. Google has historically partnered with many companies and has even provided search capabilities with the likes of its direct competitor Yahoo. Prior to the recent Google Initial Public Offering (IPO), market insiders and potential investors could not wait to push the company up into the financial stratosphere. Now that the stock is available, Google Inc. is officially and suddenly worth billions. Since opening around $100 per share in August, the stock price has now climbed near $140 per share with no limit in sight."

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