Dot-Com Era

Paper Summary:

In this essay, the writer examines N. Venkatraman's article "Five Steps to a Dot-Com Strategy". The writer states that the era of the Dot-Com is upon us and notes that studies now exist that relate the importance of being ready for the Internet boom. The writer then points out that once one has delved into the study, it is easy to determine that the main premise deals with where companies are falling short and what they need to do and look for in order to create and maintain a successful e-commerce business. The writer concludes that the article analyzed provides an effective and informational study.

From the Paper:

"The research does not make many references to a need for urgency. The only mention of time is that the significance of the internet was at one point overlooked however now it is evident that the internet is a technological breakthrough that is not going anywhere. It has become pertinent that business become competitive on this platform or else they will be doomed to be out shined by competitors that utilize what the internet has to offer. The linkage between the problem and data is a little obscure. Examples are however given in the data, which allows the reader to connect with the information, and there are companies and some information mentioned in the study however, there are links made available regarding sites that offer further information or support to the information being discussed."

Sample of Sources Used:

• Venkatraman, N. (2000, Spring). Five Steps To A Dot-Com Strategy: How To Find Your Footing on the Web. Sloan Management Review, 41(3), pp.15-28.

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