"Communicating Is Not Optional"

Paper Summary:

Good communication is one of the most important features of a successful company. This paper shows that, as discussed in "Communicating is Not Optional" by Angela Sinickas, President of Sinickas Communications, Inc., communication can mean the difference between profit and loss, between good management/employee relations and bad, and between a business having a positive or a negative public image.

From the Paper:

"Angela Sinickas makes reference to a situation in which Blue Cross of California promoted a new program of guaranteed coverage. All the newspapers carried the story, and customer service workers at Blue Cross were deluged with calls about the new policy. Unfortunately, management forgot to inform customer service of the changes. As a result, Blue Cross's image was seriously damaged. This communications debacle affected only one company, in one state. But, imagine if this had been an international blunder."

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