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Brand Management in the Japanese Hotel Industry
Article Review # 69992
Brand Management in the Japanese Hotel Industry
A brief examination of 10 articles and their impact on the subject.
920 words (approx. 3.7 pages) |
10 sources |
APA | 2003
Paper Summary:
This paper examines ten articles on the subject of brand management in the Japanese hotel industry. It looks at brand management as an important part of most marketing activities and its importance to the hospitality industry. The paper also looks at the importance of building brand awareness, image and loyalty.From the Paper:
"Brand management is an important part of most marketing activities and can be particularly important in the hospitality industry. This research examines ten articles and their ..."More papers on Brand Management in the Japanese Hotel Industry :
Cite this paper
APA Citation:
Brand Management in the Japanese Hotel Industry (2012, January 15). Retrieved February 14, 2012, from http://www.academon.com/Article-Review-Brand-Management-in-the-Japanese-Hotel-Industry/69992
MLA Citation:
"Brand Management in the Japanese Hotel Industry " 15 January 2012. Web. 14 Feb. 2012. <http://www.academon.com/Article-Review-Brand-Management-in-the-Japanese-Hotel-Industry/69992>
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