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Brand Management in Japan
Article Review # 71346
Brand Management in Japan
A literature review of five articles on the issue of brand management in Japan.
920 words (approx. 3.7 pages) |
5 sources |
MLA | 2004
Paper Summary:
This paper provides a literature review using five articles on the issue of brand management as it relates to the hotel industry in Japan. It also looks at factors that influence the decision making process.From the Paper:
"Companies who have international operations need to take into account the decision making process of consumers in the foreign markets. While this is an underlying assumption of all international marketing .."More papers on Brand Management in Japan:
Cite this paper
APA Citation:
Brand Management in Japan (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Article-Review-Brand-Management-in-Japan/71346
MLA Citation:
"Brand Management in Japan" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Article-Review-Brand-Management-in-Japan/71346>
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