A review of William Sea's arguments regarding advertising and men in his essay, "Advertising Sets a Double Standard for the Male Gender."
Written in 2009; 976 words; 4 sources; MLA; $ 34.95
Paper Summary:
This paper introduces, discusses and analyzes the essay, "Advertising Sets a Double Standard for the Male Gender," written by William Sea. Specifically, the paper discusses Sea's argument that advertisers are hoping to create misleading notions of masculinity. The paper supports Sea's conclusions based on the content of several advertisements featuring images of masculinity.
From the Paper:
"What is so interesting about these commercials is not the stereotypes and offensive portrayals of men; it is that they seem to work, and that men accept them. It seems as if men view these men as somehow removed from themselves or reality. They can laugh at them, but they do not identify with them, instead, they identify with the manly undertones the commercials seem to contain. The men in this commercial are dunderheads, but the men watching the commercial feel superior, because they know enough to go to Carl's already, and that makes them some how removed from the poor, dumb slobs in the commercials. By using these alternative views of men, they are actually appealing to men, who always seem to be in competition with something or someone, and so, they perpetuate these alternative and offensive views of men."
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