Abstract Damon Dash rose from the streets of Harlem, New York to head one of the most diversified companies ever founded in the Unites States. This paper traces how Dash took a took the Roc-A-Fella brand from small time to the spotlight while branching out into the clothing and beverage industries. It also covers Dash's contribution to social issues such as inner-city education.
From the Paper "Aside from the music, Dash's most profound business decision was the creation of Roc-A-Wear, a clothing line that began by catering to the urban Hip Hop culture. Since then Roc-A-Wear has branched out to more casual and formal lines and expanded to include shoes, accessories, and even baby clothing. The clothing line has since reached epic proportions and in 2003, after only 4 years of existence, grossed over $500million. Not even Tommy Hilfiger, Sean Combs, or Ralph Lauren could take those bragging rights."
