United Kingdom's Automobile Industry

Paper Summary:

The author studies globalization and its influences upon an industry today. This paper specifically looks at the United Kingdom and how globalization has influenced its automobile industry both in positive and negative ways. This includes an in-depth look at how the top two auto-makers of the United Kingdom, Jaguar and Mini-Cooper, have virtually become the makers of global cars as opposed to tried and true British cars.

From the Paper:

"Integrity is crucial. Upholding the company's value system and word to the public remains a key facet for success. But what happens when the company is doing business at the global level and the world's people becomes it public? What happens if the company is not sensitive or aware of the influence globalization now has on business? What happens when a company loses itself in this fight for competitive advantage and becomes redefined by globalization. Clearly globalization is a hot topic and it is crucial for an organization to understand it. It is important for an organization to have a global strategy in place. In other words, a plan of how that company will handle globalization and embrace it to make the company a world leader. This means building character and trust becomes important within the world market but also the retail forum because there has been a backlash due to corporate lack of governance and scandal but also globalization is much like a double-edged sword. With the wrong image, comes poor press and lack of a first impression. It can make or break the situation."

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