This paper contends that Disney should not expand to foreign nations if it does not adapt to the foreign nation's cultural values.
Written in 2007; 3,420 words; 7 sources; MLA; $ 96.95
Paper Summary:
The paper discusses how Disney, which has had a stronghold on the United States theme park industry for many decades, has begun to build parks around the globe. The paper discusses how the Disney culture is so dominated by American values and interests that to adapt to other cultures would be a significant task but one that could be undertaken. The paper maintains that Disney needs to build the parks in other nations with those nations' own histories in mind and in works. The paper asserts that as long as Disney refuses to adapt itself to local cultures it should not expand its parks to foreign nations. It will only cause further anti-American sentiments and use up money that could be better spent elsewhere.
Outline:
Introduction
History
Cultural Expansion
Conclusion
From the Paper:
"The entertainment industry is also on the move. Films and television shows are being based throughout the world whereas they used to only come from California or New York. Singing artists travel globally now to share their music. In light of the changes that the globalization movement has caused many large scale businesses have recently begun to cash in on the worldwide interest in their products. Disney, which has had a stronghold on the United States theme park industry for many decades has begun to build parks around the globe."
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