The Globalization of Disney

Paper Summary:

The paper discusses how Disney, which has had a stronghold on the United States theme park industry for many decades, has begun to build parks around the globe. The paper discusses how the Disney culture is so dominated by American values and interests that to adapt to other cultures would be a significant task but one that could be undertaken. The paper maintains that Disney needs to build the parks in other nations with those nations' own histories in mind and in works. The paper asserts that as long as Disney refuses to adapt itself to local cultures it should not expand its parks to foreign nations. It will only cause further anti-American sentiments and use up money that could be better spent elsewhere.

Outline:
Introduction
History
Cultural Expansion
Conclusion

From the Paper:

"The entertainment industry is also on the move. Films and television shows are being based throughout the world whereas they used to only come from California or New York. Singing artists travel globally now to share their music. In light of the changes that the globalization movement has caused many large scale businesses have recently begun to cash in on the worldwide interest in their products. Disney, which has had a stronghold on the United States theme park industry for many decades has begun to build parks around the globe."

Sample of Sources Used:

• Godwin, Nadine (1994) Disneyland Paris is new address in France for Mickey and Minnie. (Euro Disney renamed) (includes related articles on Disneyland Paris) Travel Weekly; 10/24/1994; Godwin, Nadine
• Travel Weekly; 10/24/1994; Godwin, Nadine(accesse 8-5-06)http://www.wired.com/wired/archive/10.02/disney.html
• Bradsher, Keith (2004). Disney tailors Hong Kong park for cultural differences International Herald Tribune
• Disney a Cultural Objective in America Weekend Edition - Sunday (NPR); 11/27/1994Weekend Edition - Sunday (NPR)
• Disney history (accessed 8-5-06) http://disney.go.com/disneyrecords/history/

More papers on The Globalization of Disney:

• Analytical Essay # 46337 : "It's a Small World": The Globalization of Disney"
• Essay # 63860 : "Globalization of the Hospitality Industry"
• Business Plan # 97984 : "Walt Disney Company"

APA Citation:

MLA Citation: