A discussion of the book "The Disneyization of Society", by Alan E. Bryman.
Written in 2006; 1,590 words; 6 sources; MLA; $ 52.95
Paper Summary:
The paper analyzes the term "Disneyization of Society", first used by Alan E. Bryman in a book by that title. The paper discusses an article that he first wrote in "Sociological Review" in 1999. The paper further analyzes the main ideas of both the book and the article, that the world is becoming increasingly categorized, in ways similar to the operation of Disney theme parks. The paper discusses how "themed" things are everywhere: shopping centers; hotels; restaurants; movie theaters, etc., and also theme parks. The paper proposes that as corporate marketing practices take over, Disneyization is bound to increase. The paper describes Disneyization's four categories, crowd control and surveillance, and Disneyization's overall effects, not just on American society, but on the whole world.
From the Paper:
"In Disneyization of thinking, activities, preferences, entertainment, leisure time, and culture, the four key "Disneyizing" categories, according to Bryman (1999a; 2004) are: theming; de-differentiation of consumption; merchandising; and emotional labour. These seem automatic, both to marketing and to people being targeted for marketing, so they do not think about it after some time, it just is always there, so they accept it and soon do not recognize any difference between Disneyization and non-Disneyization, within their lives every day.
In comparison, "McDonaldization", says Ritzer (2000), consist of another different four parts: efficiency, calculability, predictability, and control, through nonhuman technolog"
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