A look at the role and limitations of consumerism in modern society.
Written in 2006; 900 words; 0 sources; $ 35.95
Paper Summary:
This paper discusses the notion that consumers can be victims, letting advertising set the agenda for children, communities, and ourselves or they can, instead, place new value on our own human depths. The paper explains that consumer response does not have to be dramatic. Instead of buying pre-packaged Halloween costumes, for instance, consumers can teach children to be creative enough to piece together a disguise at thrift shops. The paper further suggest that, perhaps, instead of worrying so much about our abs, arms, and butts, we can come up with a training regimen for our minds that makes us bigger than both the medium and the message.
From the Paper:
"This study on consumerism will evaluate the problems of mass markets and the global problem of consumer exploitation. To say advertising is everywhere is to say something all consumers can agree on. Sports events, movies, even the God-given right of ad-free cable television has been trampled over. So if you cannot escape spots pushing shakes that will make you slimmer and sugar-based cereals that will make your kids fatter, the appropriate (and most realistic) role of the consumer is being true to one's self by supporting companies for human and environmental standards as much as quality control."
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