Children: Our Most Valuable Resource

Paper Summary:

This paper argues that the American government has a responsibility to protect children from the ill effects of television advertising. The author examines four different parenting styles: neglecting, indulgent, authoritarian, and authoritative that influence the amount of protection children receive from the home.

From the Paper:

"Advertising is a powerful force in American culture,existing to sell products and services. In 1750 BC Hammurabi made it a crime, punishable by death to sell anything to children without first obtaining power of attorney (American Academy of Pediatrics, 1995 p.1). Although extreme, Hammurabi acknowledged the ill-effects advertising can have on innocent children. In recent years, selling to children has become a standard business practice via television. What is television? It delivers a message that is made up of two channels of information (audio and video) that are continuous, not under control by the user (Lang, 2000 p.51)."

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