Big Business in the Media

Paper Summary:

This paper discusses the portrayal of big business in the mass media. It discusses why films and books about big business are gaining widespread attention, when they appear to have less entertainment value than traditional films and novels. The paper argues that popular media that attack big businesses are making a valid point and serving a useful purpose as globalization spreads.

From the Paper:

"Unfortunately, another aspect of all this is that many fast food companies actively promote unhealthy eating habits, despite the fact that there is a growing obesity epidemic in North America. This was highlighted by another movie that enjoyed widespread viewing, Super Size Me. This film made the point that McDonald's penchant for encouraging us to super size our meals is contributing to gluttony, and to an epidemic of obesity and ill health - but it is making McDonald's shareholders very, very wealthy. Independent US filmmaker Morgan Spurlock proved the point by eating nothing but McDonald's food for thirty days. The film records how his health deteriorated under this regime - he put on 25 pounds of fat, he became moody and sexually inadequate, and he almost destroyed his liver. This film performs a very valuable function in highlighting the selfish greed of corporations such as McDonald's, which makes its money by aggressively encouraging people to become unhealthy."

Sample of Sources Used:

• Achbar, Mark and Peter Wintonick. (Directors). Manufacturing Consent: Noam Chomsky and the Media, 1992.
• Achbar, Mark and Jennifer Abbott. (Directors). The Corporation. Big Picture Media Corporation, 2003.
• Amazon.com editorial reviews. Retrieved from web site: http://www.amazon.com/gp/product/product-description/0465023150/ref=dp_proddesc_0/103-3930865-1741429?ie=UTF8&n=283155&s=books
• Clark, George W. and Kenneth R. Gray. "Addressing Corporate Scandals through Business Education." International Journal on World Peace, 19.4 (2002): 43+.
• Ellwood, Wayne. The No-Nonsense Guide to Globalisation. Toronto: New International Publications Ltd and Between the Lines, 2001.

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