A discussion on whether it is permissible for companies to market unhealthy food and non-alcoholic beverages to children.
Written in 2009; 1,013 words; 5 sources; APA; $ 35.95
Paper Summary:
The paper look at the arguments in favor of and against commercial advertising for unhealthy foods designed to appeal to children. The paper comes to the decision that the arguments put forth against the permissibility of advertising unhealthy foods and beverages to children are stronger than the corresponding arguments supporting unrestricted advertising to children. The paper provides a counterargument and concludes that in principle, advertising unhealthy foods to children is unethical for the same reasons that doing so in conjunction with tobacco products is prohibited by law.
Outline:
Arguments Supporting the Statement
Arguments Against the Statement
Decision
Rebuttal by Counterargument
From the Paper:
"In the United States, freedom of speech applies to commercial speech. Companies have a constitutional right to market legal product by targeting their advertising message to any segment of consumers they wish (Halbert & Ingulli 2000). Certain specific products are considered too dangerous for children and advertising those particular products to children is prohibited by law. Otherwise, there is no justifiable basis for prohibiting commercial speech or advertising messages designed to appeal to children for products like junk food, fast food, or breakfast cereal, all of which are perfectly legal for consumption by children."
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