Abstract This paper compares and contrasts the Applebee's and Chili's restaurants looking at the differences in menu selection, atmosphere/decor and customer base. More specifically, the paper looks at how Applebee's is more of a family restaurant and Chili's is more of a party restaurant.
From the Paper "When people decide on a place to dine with friends and family they will choose one place over another for a variety of reasons. These reasons include the atmosphere or decor of the place, the menu and the different types of other people who visit the establishment. This paper will use the menus, atmosphere and decor and customer base of each restaurant to show the differences between Applebee's and Chili's, specifically how Applebee's is more of a small town family restaurant and how Chili's is more of..."
Abstract This paper will assess and analyze how 'Applebee's International' develops, franchises and operates casual dining restaurants in 49 states and eight countries under the Applebee's Neighborhood Grill and Bar brand.The author will assess the earnings and success of this listed company according to the valuation of Applebees Stock , Peer Competitor Analysis, a comparison to Sector as a Whole and a Comparative Fundamental Analysis.
From the paper:
"I believe that Applebees management has passed the test as far as this is concerned and Applebees has a solid foundation. I would expect Applebees growth to continue in the current trend of just over 1%. I would conservatively predict a target price one year from now of $35.00. I would not be surprised if it hit $36.00 or $37.00. Applebees is not a get rich quick stock, but I would definitely add it to a balanced long-term growth portfolio".
Abstract This paper explains that both of the very successful restaurant chains, Chipotle and Applebee?s, are competing in two completely different segments of a very competitive industry, with each company targeting somewhat different customers; as such, their menus, restaurant environments and even websites reflect this. The author points outs that Chipotle targets younger, hipper clientele in urban areas who want quick food, but not fast food. Chipotle's food is inexpensive, but not the cheapest meal, and the restaurants are often located in trendy shopping centers. The paper relates that Applebee's target clientele, families and individuals residing in ?Suburbia, U.S.A.?, receive a decent meal at a fair price in freestanding locations, typically located in suburbs surrounding larger metropolitan areas. The feeling of "neighborhood" is important to Applebee's and their desired customer.
Table of Contents
Introduction
Chiptole Mexican Grill
Line of Business
Sales
Target Market
Brands
Distribution
Promotion and Pricing
Advantages and Strengths
Applebee's Neighborhood Grill & Bar
Line of Business
Sales
Target Market
Brands
Distribution
Promotion and Pricing
Advantages and Strengths
Comparison of Chipotle's and Applebee's Marketing Strategies
Websites
Conclusion
From the Paper "Applebee's Neighborhood Grill & Bar was first founded in 1980 with the opening of T.J. Applebee's Rx for Edibles and Elixirs, in Atlanta, Georgia. The concept for the restaurant was a place ?that would provide full service, consistently good food, reasonable prices, and quality service in a neighborhood setting.? This would be the beginning for what would become the Applebee's Neighborhood Grill & Bar international franchise restaurants all sporting ?interiors festooned with local memorabilia to give each location an indigenous feel.? Applebee's now has more than 1,600 casual dining restaurants, located in the United States and nine other countries, and ?the company estimates the development potential of the Applebee's concept in the United States to be at least 2,300 restaurants.? Sales reflect this incredible growth. In 2003, Applebee's record more than $990 million in sales, up 19.8% from the previous year. They reported net income of $93.6 million, up 12.8% from 2002."
Abstract The paper analyzes Applebee's International, Inc., America's largest casual dining restaurant chain in terms of size and sales. The paper discusses how Applebee's has improved its menu by teaming with Weight Watchers International and offering Weight Watchers selections. The paper explores how, under the leadership of Lloyd L. Hill, who became chief executive officer in 1998, the company has posted positive net earnings, despite a fluctuating growth trend in total operating revenues in the past ten years. The paper concludes that, with over 1,800 restaurants nationwide and consistently good revenues, Applebee's is considered an industry leader.
Outline:
Abstract
Executive Summary of the Company:
History
Mission and Goals
Core Beliefs
Financials
Civic and Community Interaction
Executives and Officers:
Board of Directors
Products/Market Segments
Legal Entanglements
Executive Summary of the Executive
Personal
Career Path
Civic Involvement/Awards
Evaluation of the Company:
Glossary
Appendix
References
From the Paper "The company's mission is to make Applebee's part of American culture, next only to work and home; creating a neighborhood feel in its restaurants is a move towards this goal (Annual report, 2004). Its primary objective is to provide "moderately-priced, high-quality food and beverage items, table service and a comfortable atmosphere that appeals to all ages" (Company overview, n.d.). According to CEO Lloyd Hill, the company's goal is to increase the number of restaurants to 3,000 in the future at an average rate of seven to eight percent a year, starting in 2005 (Roberts, 2004)."
