sQuba Submersible Car

Paper Summary:

The paper reviews the literature to support the conclusion that the sQuba submersible car is a viable consumer product where the company will gain and maintain its competitive advantage in the future. The paper goes on to show how the sQuba has a lot going for it in terms of high-quality design and performance, and mass production of the vehicle could reasonably be expected to reduce its final price. The paper believes that while the niche might be small at first, consumer demand for the sQuba could reasonably be expected to grow once the production price is reduced and more consumer reports become available from those who drove the world's first submersible car.

Outline:
Review and Discussion
Conclusion

From the Paper:

"Fully two-thirds of the earth is covered by water, and much of it remains unexplored. Throughout history, mankind has sought ways to plumb the ocean's depths and see just what is down there, and some early attempts were more successful than others. Today, though, submariners routinely patrol the world's oceans and IMAX productions of underwater vistas and coral reefs beckon the general public to join them. In this environment, it is little wonder that a submersible car has been developed by researchers and some observers suggest that this new vehicle, the sQuba, holds some significant commercial potential."

Sample of Sources Used:

• Rinspeed's Zero-Emission World Debut at the Geneva Motor Show - a Green "Fish" with Q- Factor. Rinspeed. [Online]. Available: http://www.rinspeed.com/pages/cars/squba/pre- squba.htm.
• Grosvenor, M. B., Severy, M., & Park, E. (1963). Great adventures with National Geographic: Exploring land, sea, and sky. Washington, DC: National Geographic Society.
• Hemingway, S. (2004). The horse and jockey from Artemision: A bronze equestrian monument of the Hellenistic Period. Berkeley, CA: University of California Press.
• Klapper, B. S. (2008). No fins but Rinspeed's 'sQuba' car still swims. Really! USA Today. [Online]. Available: http://www.usatoday.com/ money/autos/2008-02-15-squba- car_N.htm.
• sQuba. (2008). Uncrate. [Online]. Available: http://www.uncrate.com/men/cars/concept/squba/.

More papers on sQuba Submersible Car:

• Essay # 90565 : "Entrapment to Reduce Car Theft"
• Essay # 33530 : "Toyota's Hybrid Electric Car"
• Essay # 5566 : "Muscle Car Culture"

APA Citation:

MLA Citation: