i2 Technologies

Paper Summary:

This paper presents he findings of a strategic management analysis of i2 Technologies. i2 Technologies is a leading global supplier of supply chain management software. It evaluates if i2 Technologies can successfully implement a cost raising strategy that would likely impede entry into the market for smaller companies. It discusses how the focus of the strategic management analysis is on increased competition in global markets for the company?s product lines, the threat to the company?s global market share and profitability of increased competition and the potential effectiveness of company responses to the increased competition.

Outline
Executive Summary
Introduction
Characteristics of the B2B Software Industry and of the Market for Supply Chain Management Software
Threat of New Entrants into the Global Market for Supply Chain Management Software
Strengths and Weaknesses of i2 Technologies
Assessment of the Competitive Situation in the Global Market for Supply Chain Management Software
Conclusions

From the Paper:

"While well known software development firms such as Microsoft appear to dominate the computer software applications industry, a total of almost 1,500 firms are actively involved in this industry. Many of these firms record hundreds of millions of dollars in sales each year. Thus, while a few very large and powerful firms in the industry catch the public eye, in fact, a broad competitive base exists within the industry. Further, the number of firms competing in the computer software applications industry is growing, as opposed to a situation of industry contraction."

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