Yahoo!

Paper Summary:

This paper discusses the market position and strength of Yahoo!. The analysis relies on market research as well as an in-depth examination of Yahoo's financial reports over the last three year period. Additionally, a brief market analysis is undertaken regarding Yahoo's primary competitor, Google.com, which leads the online search industry in both traffic and revenues.

From the Paper:

"Yahoo! Inc. began as a pioneer in the Internet industry and certainly pioneered web search and web portal technology. Currently Yahoo! has expanded its business model to incorporate such functionality as web based voice communications, photos and photo imaging technology via its Flickr division, and various online shopping functions among other activities (Yahoo!). Yahoo! is a strong investment opportunity despite its once troubled business. Currently its market capitalization is approximately $57 billion and its price to earnings ration is 53 times earnings. As with Google.com, while this P/E might seem high, it is reasonable for an Internet based company. Further, Yahoo!'s profit margin, at 32% is even higher than Google.com's and ensures a reasonably strong mid-term outlook (Yahoo!)."

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