Paper Summary:

In this article, the writer discusses the importance of music videos in the promotion of music artists. Having established the importance and following of such music videos, the writer looks at the influence of such videos on young minds, concentrating on women and gender roles.

From the Paper:

"In our consumerist society, music is one of the most important money-spinners. As noted by Andsager and Roe, music videos are very important in this industry, as they play an important role in launching the careers of artists. Indeed, they are first and foremost commercials for a product, usually a CD. Moreover, music videos enjoy an enormous following among teenagers, which means that they likely play an important role in forming their opinions about important issues such as gender roles. The fact that music videos are so important in two such important spheres - commerce and the molding of young minds ..."

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