Website design is a relatively new and developing art, but a number of concepts are used to shape the design of a website in order to appeal to the eye and to be easy to navigate as well. Such a design is especially important for any sort of web commerce, whether direct in terms of selling to people online, or as a means of marketing products and services that are then sought out in the brick-and-mortar world.
This paper examines an approach to testing website design which uses a design testing method that determines how consumers react to the site and how well they are able to access and navigate the menu and the individual pages. In assessing this approach, the paper references the sites of Circuit City, Best Buy, and Staples.
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