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Wal-Mart Stores Inc.
Analytical Essay # 115705
Wal-Mart Stores Inc.
An analysis and action plans for the Wal-Mart corporation.
2,541 words (approx. 10.2 pages) |
4 sources |
APA | 2009
Paper Summary:
The paper evaluates Wal-Mart's organizational challenges, strategic planning, strengths and opportunities for improvement and the five most vital opportunities for improvement. The paper presents action plans that address the needs of employees and customers and will enable the management to address the criticisms that the company is now facing.Outline:
Introduction
Analysis and Evaluation
Action plans for Implementation
Conclusion
From the Paper:
"Wal-Mart's organizational culture is based on Sam Walton's vision according to which associates are the best idea generators. As a result, employee learning and growth is a critical success factor at the company. It is through employee learning and growth that the company is managing to stay ahead of competition. As part of the continuous improvement process, the company launched the e-commerce business model which enables customers to order online. Because of the intense level of competition facing the company globally, the critical success factor for the company is to enhance the effectiveness of target marketing. This will enable the company to widen its market appeal to additional segments of the market. Currently its market focus is limited to some niche segments. However if the company is to respond effectively to the high threat of competitive rivalry then it has to adapt its marketing mix in order to solicit customers from additional segments of the market."Sample of Sources Used:
- Besterfield, Dale H., et al. (2002). Total Quality Management. McGraw Hill/Irwin.
- Evans, James R. (2004). Total Quality: Management, Organization, Strategy. McGraw Hill/Irwin.
- Fishman, Charles. (2007). The Wal-Mart Effect: How the World's Most Powerful Company Really Works - and How It's Transforming the American Economy. McGraw Hill/Irwin.
- Fred, David. (2006). Strategic Management: Concepts and Cases. Prentice Hall.
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Cite this paper
APA Citation:
Wal-Mart Stores Inc. (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Analytical-Essay-Wal-Mart-Stores-Inc/115705
MLA Citation:
"Wal-Mart Stores Inc." 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Analytical-Essay-Wal-Mart-Stores-Inc/115705>
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Jun 08, 2008 I have an MBA from National University of Singapore and a BBA from University of Dhaka, Bangladesh. In MBA, my major was in operations management. However I covered a wide variety of subjects in marketing, finance and accounting. My paper on the analysis of financial statements was published. I enrolled in National University of Singapore because I was offered a full scholarship from the Asian Development Bank, one of eight such awards given every year. As part of an exchange program, I also spent one quarter in University of Washington, Seattle. There I covered four subjects in marketing, statistics, operations and IT. I have also worked in a variety of professional roles that allowed to me apply my academic learnings to real life.
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