Paper Summary:

This paper discusses the book "Up Against the Retail Giants" by A. Coskun Samli, a book that is written for the smaller business person. The writer explains that in this book the author maintains that in order to obtain success with a small business, a person needs to be aware of the market that is dominated by large chains. The writer notes that the author offers much information about retailing in general and relates this data to the market he perceives as dominating now and in the foreseeable future.

From the Paper:

"A Coskun Samli's book "Up Against the Retail Giants" is written for the smaller business person who needs to realize that he or she is entering a market that is dominated by rail giants like Wal-Mart, Costco, and Home Depot. The author is not saying that the small company cannot be successful but is emphasizing that the business person needs to have a strong sense of reality, know the nature of the market, and develop a clear strategy for addressing the disparity between the small company and the large."

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