Trends of the Auto Industry

Paper Summary:

This paper discusses the history and trends of the auto industry over time and looks at all of the major relevant factors that may influence auto sales in the future. The paper also presents a business marketing report that reflects the trends in auto sales over 2008 and suggests the factors that will drive sales in the remainder of the year of 2008.

Table of Contents:
Synopsis
Analysis
Production Levels Forecasting for the Remainder of 2008
Conclusion

From the Paper:

"Whether consumer sales of automobiles recovers for the remainder of 2008, remains steady, or continues to fall, manufactures stand to lose money either way. If they overshoot their projections then they stand to lose in operating costs that will not be recovered. If they are too low in their predictions, then they stand to lose in lost sales. Considering the existence of conflicting information from other sources, and the general state of the economy, it is not recommended that this market report be used for forecasting future automobile trends. A more conservative approach should be used in forecasting production levels for the remainder of the 2008 model year."

Sample of Sources Used:

• Labia, P. (2008) CNBC - Driving into the New York Auto Show. Behind the Wheel. CNBC. Retrieved March 26, 2008 from http://video.msn.com/?mkt=en- us&fg=rss&vid=269d9ac2-2433-4c6e-ac13-de63fd17db65&from=34
• Vlasic, B. (2008) Dismal Year Is Forecast for Car Sales. March 20, 2008. New York Times. Business. Retrieved March 26, 2008 from http://www.nytimes.com/2008/03/20/business/20auto.html?_r=1&oref=slogin

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