Travel Industry Analysis

Paper Summary:

An analysis of the report titled "Travelers' Use of the Internet" which is based on interviews with over 1,200 adults in the U.S.A. The results are largely consistent with a report released by Gartner Group earlier this year, which predicted that the value of the global travel industry market will increase six-fold, by the end of next year.The writer concludes that there is a need for travel agents to increase their on-line share, without disrupting the sales of their outlets. As tickets are purchased on-line, but must be picked up at the local agencies, companies can continue to stay competitive without significantly altering their traditional model.

From the Paper:

"The main problem facing the Internet and electronic ticketing is the reluctance of consumers to buy products and services online. The Internet airline ticket market has yet to fully mature into an on-line "buying" culture. Too many people casually surf travel sites without buying a ticket, which is due in large part to a perceived lack of secure information transfer."

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