Toyota's "Prius"

Paper Summary:

With the increased level of awareness of the environment, automotive car manufacturers vie on the viability of selling environmentally hybrid cars. Leading this group are Honda and Toyota. This paper is a market analysis of the position of Toyota's Prius. It analyzes the situation of the firm in the market, the industry of hybrid cars, the strategy adopted by Prius and how it is faring in the market, the barriers of the market, some alternative strategies to rectify the weakness of Prius and the implementation of one of its alternatives.

From the Paper:

"Strength and weaknesses: Currently, the company is focused on external environment more then its internal environment. This is because having established its organization on concrete structure right from the beginning. Set on a hereditary mode of operations, Toyota operates on hierarchy basis. The company believes in not firing its employees, which could be one of its greatest disadvantage resulting in redundant retainment. However, at the executive level, Toyota is one of the most admired companies due to efficient management planning.
The key to its success among consumers is its ease of sales through its drive-away pricing systems that takes away the issue of negotiation of new cars. Individual model prices are set in all geographical location therefore consumers are not subjected to dealer's manipulation. "

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