The iScan in Russia

Paper Summary:

This explores whether iScan's product-line would be effective in the country of Russia. The paper first looks at the iScan's target environments and demographics and the product lines being offered. The paper then discusses the international marketing process, the ethical issues within Russia, the bribery, corruption, counterfeiting, competition and technology issues and the effect of the economic slowdown on ordinary citizens. Next, the paper looks at the status of technology in Russia and the social and cultural forces of the Russian government. The paper concludes that the iScan product-line would be highly effective in Russia.

Outline:
iScan Introduction
The Economy of Russia
iScan Target Macro-Environments and Demographics
iScan Products
The Quality Necessary for Social and Cultural Forces
iScan Internationally Planned Marketing Process
The Ethical Issues
Bribery, Corruption, Counterfeiting, Competition and Technology
Religion in Russia
Weathering the Global Economic Crisis
The Status of Technology in Russia
The Social and Cultural Forces of the Russian Government
The International iScan Strategy in Russia
Growth Potential and Feasibility
The Assembly of Data
Conclusion

From the Paper:

"For the product introduction of iScan, short for identity Scan, the Russian market is that which is most appealing. iScan is a BMED product, a biometric (thumbprint) microchip embedded door-opener, which is used to read the thumbprint of an individual in order to ascertain their identity prior to allowing entry; more details in regards to the exact design of iScan and what sets it apart from other companies is discussed later. Given the nature of the technology, such a market is of particular relevance within many industries in Russia, particularly within government and high-level business organizations. The applications of the technology however afford more diversity in usage, something which iScan will be pursuing directly, as increasing the consumer base for the same product is a tried-and-true recipe for success."

Sample of Sources Used:

• "Russia: A Window Into Another World." World Press. Retrieved on 31 October 2008, from:
• "Russia." CIA: The World Fact Book. Retrieved on 31 October 2008, from:
• "Crisis won't affect ruble rate; will make Russian economy more competitive - Kudrin." Russia & CIS Business and Financial Newswire (Oct 14, 2008): NA. General OneFile. Gale. Worcester Public Library. 31 Oct. 2008 <http://find.galegroup.com.ezwx.ez.cwmars.org:58000/itx/start.do?prodId=ITOF>.
• "Russian president urges measures to keep economy stable." Xinhua News Agency (Oct 16, 2008): NA. General OneFile. Gale. Worcester Public Library. 31 Oct. 2008 <http://find.galegroup.com.ezwx.ez.cwmars.org:58000/itx/start.do?prodId=ITOF>.

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