The Shopping Mall in Modern American Life

Paper Summary:

This paper examines and analyzes the role of the shopping mall in modern American life using five readings on the topic. The paper looks at reasons for the shift from Main Street, America to the large shopping mall, citing the creation of a special place and the artificial sense of community as possible factors. The paper also looks at the issue of community versus commerce as well as how malls help fill the emotional needs of shoppers.

From the Paper:

"For many years the center of retail commerce in the United States was Main Street-the central street in most small towns. Main Street was also the metaphor for small town community life. Parades, festivals picnics, town meetings and social interaction happened in the hustle and bustle of Main Street, as individuals came together to shop, conduct their civic affairs and enjoy their leisure time. In the post World War II era, Main Street evolved into suburbia where sprawling bedroom..."

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