The Newspaper Industry

Paper Summary:

This paper identifies several supply chain challenges to the newspaper industry. These challenges are the intangible and unpredictable flow of news, information defined by production parameters, and daily and weekly configuration variations. The author points out that these challenges are not felt by the news received via email or the official websites of the magazines and newspapers. As a result, these formats represent strong competition and pose threats for the traditional print newspapers industry. The paper includes a SWOT and a PEST analysis.

From the Paper:

"The service delivery within the newspaper industry refers strictly to the time it takes for a newspaper to reach the final buyer. This time is generically longer in comparison to the online news as the information in the first case has to be printed on paper support, rather than simply uploaded on the website. In case of a negative situation at the printing facility, the newspaper could easily fail to reach the customer, generating as such an unsatisfied customer."

Sample of Sources Used:

• Bush, V. and Gilbert, F. (2002). The web as a medium: an exploratory comparison of Internet users Versus Newspapers readers. Journal of Marketing Theory and Practice, winter 2002, 10, 1, pp. 1-10.
• Garcia, M.L., Centeno, M.A., Penaloza, G., 1999, A Simulation of the Product Distribution in the Newspaper Industry, Simulation Conference Proceedings, Volume 2
• Thomas, E.K., Carpenter, B.H., 2001, Mass Media in 2025: Industries, Organizations, People and Nations, Volume 62, Greenwood Publishing Group Inc.
• Cryns, Dan; 2002. The Impact of the Internet: Newspaper Industry. Electronic Commerce: Business Models and Technology.
• Dans, E. (2000). Internet newspapers: Are some more equal than others?. The International Journal on Media Management, 2 (1), pp. 4-13.

More papers on The Newspaper Industry:

• Essay # 36633 : "Newspaper Industry"
• Analytical Essay # 141472 : "Newspaper Ownership Concentration in Canada"
• Essay # 7588 : "Conglomeration in the Media Industry"

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