The Influence of Culture on Consumer Behavior

Paper Summary:

In this paper, the writer considers twelve articles focusing on consumer behavior, primarily in South Africa. The writer discusses factors that affect consumer behavior (such as, family values, peer pressure, cultural mores and economic trends).

From the Paper:

"There are many different factors that affect consumer behavior, family values, peer pressure, cultural mores, economic trends among others. Understanding how various factors affect consumer behavior is critical if companies are to be successful in their marketing efforts. These factors become both more complicated and more critical when international marketing is taken into account. This research considers the issues of need and motives values and attitudes and how these factors are both influenced and how they influence consumer behavior particularly with ..."

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