An overview of global investing and issues facing multinational firms.
Written in 2009; 875 words; 4 sources; APA; $ 31.95
Paper Summary:
This paper identifies some of the major drivers of globalization and their impact on multinational firms. The paper also discusses the risks involved in global investing as well as the importance of cultural sensitivity and ethics in the realm of global finance. In this way, the paper highlights the factors that need to be evaluated before a firm decides to become a true multinational organization.
Outline:
Drivers of Globalization
Risks of Global Investing
Cultural Sensitivity
Conclusion
From the Paper:
"Market research includes understanding the audience and the ethnic-orientated issues that may be relevant to the message being communicated. Cultural adaptation refers to intricacies such as humor, grammar, and symbolism that may be present in the native language. Localization is identified as incorporating local references and examples in the communication. Finally, internationalization refers to 'universal' ideas and concepts that can be intertwined into the message such as time and measurements (Balance, 2006). Considering these factors a multi-national firm can inject some measure of cultural sensitivity in its global communications."
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